![]() These numbers have been consistent for a long, with only a few dips. TikTok Demographics: Genderĥ4% of TikTok users are female and only 46% are male ( Statista, 2023.) TikTok offers the young ones a platform to express themselves creatively while sharing videos of themselves dancing, singing, or lip-synching to their favourite or trendy tunes. Only Snapchat remains to be the social media platform with more popularity among US teens. In a way, TikTok creators understood the younger generation in a much better way, and this could be evidenced by the fact that their initial target audience was users aged 18 and below. So why is TikTok so popular among the younger generation? Simply put, it is by design. In the U.S., the biggest TikTok age group in 2022 were 18-19-year-olds (67%), followed by 20-29-year-olds (56%.) There were also 17% of female users aged between 25 and 34 years, and 15% of male users in the same age group. In 2022, 21.5% of TikTok’s global audience were women between the ages of 18 and 24 years, while male users of the same age made up approximately 17% of the platform’s audience. These figures are however changing fast, as the older generation picks up the nitty-gritty of the app. TikTok has really hit the nail on the head when it comes to the younger generation. TikTok followed closely behind with 62 million downloads during that month. It was only in January 2021 that TikTok was beaten in terms of total app downloads by the messaging app Telegram which cloaked in 63 million downloads. With over 672 million downloads in 2022, TikTok is one of the few social media platforms to have had over a billion downloads, such as Facebook. These figures are nothing short of impressive considering that it was only launched in 2016. TikTok stats indicate that the platform cloaked its first billion downloads in February 2019, gaining half a billion more in just under 8 months. This makes both versions of the app have over 2.5 billion daily active users worldwide. The 1.8 billion user statistics do not, however, include users from China, as the app operates in the country under a different name.ĭouyin, the Chinese version of TikTok boasted of up to 700 million daily active users in 2022. Tiktok has an in-app currency (coins) that users can use to send gifts to other creators.TikTok owners bought Musical.ly for $1 billion.TikTok is currently banned in 5 countries including China (where Douyin operates), India and Afghanistan.The most followed person on Douyin is the Chinese male actor Andy Lau with over 77 million fans in China.Chinese version of TikTok is called Douyin in China and it’s a slightly different app.It took 200 days for the development team to create the original version of Douyin/TikTok.Around 5% of the total usage numbers for TikTok come from Android.The second most-followed individual is Khaby Lame with 140 million followers.The most followed individual on TikTok is Charli d’Amelio with over 141 million followers.The most-viewed video in 2022 was Amaury Gichon’s video of a massive chocolate giraffe from May, which garnered 6 million views.Most TikTok creators (52.8%) are young adults aged 18-24.9 of the top 10 countries by TikTok penetration rate are located in Asia. ![]() The second most viewed content category is ‘Dance’ with 181 billion hashtag views.Entertainment content has accumulated 535 billion hashtag views.68 percent of TikTok users watch someone else’s video and 55 percent upload their own videos.There were about 200 million users of TikTok in India before it got banned.TikTok’s headquarters are in Beijing, China.TikTok is used by 18% of global internet users aged 16 to 64.TikTok was the most downloaded app in 2022 with 672 million downloads.An average user opens TikTok 19 times per day.TikTok users spend an average of 95 minutes per day on the app. ![]()
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